Actually believes parents should prohibit kids from dating

29 Aug

Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures.

Most importantly, studies have shown that product preferences affect children's product purchase requests and that these requests do influence parents' purchasing decisions.

Nevertheless, concerns over advertising targeting children preceded both radio and television.

Second, does exposure to advertising result in consumption of products that are inimical to the health and well-being of children?

For example, does advertising play a role in the overconsumption of candy and sugared cereals or in underage drinking of alcoholic beverages?

Opportunities to advertise to children further expanded with the explosive growth of the Internet, and thousands of child-oriented Web sites with advertising content have appeared in the past few years. These two trends—the growth in advertising channels reaching children and the privatization of children's media use—have resulted in a dramatic increase in advertising directly intended for the eyes and ears of children.

Compounding the growth in channels for advertising targeting children has been another development: the privatization of children's media use. It is estimated that advertisers spend more than billion per year to reach the youth market and that children view more than 40,000 commercials each year.