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In the end, what made us switch was the data costs charged by our old network.When we called up to say we were cancelling, we hoped they would beat or at least match Giffgaff’s offers to retain our custom given we’d been loyal customers for over 5 years.For some reason, the of ordering a SIM and paying to top it up didn’t seem to be worth it even though it seemed to be a good money-saving proposition.At the time, there was very little information about Giffgaff online and very few reviews and user opinions.Giffgaff was founded by Gav Thompson, who came up with the idea after studying “Web 2.0” businesses in San Francisco in 2008.

Your phone will now be Giffgaffed and ready to use.

It only employs 16 people but is already exceeding its targets.

Giffgaff has a strong ethics policy and gives away part of its profits to charities.

It was also nominated for the Marketing Society’s Brand of the Year.

For those that don’t know, it runs on the O concept allows it to keep its costs down while still providing a superior service.