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21 Nov

There’s no doubt that Facebook is investing in the other, futuristic technologies, imagining all the ways you’ll communicate with people years from now and planting its stake now.

Any new social platform starts at a huge disadvantage: It doesn’t come with your friends.It’s “not just for hookups,” says Zuckerberg, but rather for building meaningful relationships.In other words, you’re going to date anyway; Facebook wants you to make those love connections in its ecosystem and nobody else’s.It’s hard to leave Facebook when it owns so many of its own alternatives.One case in point is Dating Home, Facebook’s new dating service expected to roll out later this year.In the wake of the Cambridge Analytica scandal, it’s become extremely clear to Facebook’s billions of users how the company makes its money, and where its priorities lie.The future-looking stuff is all great, but Facebook knows it has to keep users engaged with the services today that pay the bills. In his keynote, Zuckerberg made an impassioned case that this is all a good thing: “The world would lose if Facebook went away,” he said, reiterating that “we’re going to continue building products that connect people in new ways.” The cynic might reject Zuckerberg’s defiance as purely defensive.And it was on full display at this week’s Facebook F8 developer’s conference, where CEO Mark Zuckerberg and other executives revealed to the world what the future holds for the world’s largest social network – and reiterated its willingness to correct course in the wake of its recent scandals.The key thing to understand about Facebook is that it’s not really about an app or service.The move will likely transform Facebook, with its more than 2.2 billion monthly active users, into a major competitor of Match Group, which owns and operates mobile dating app Tinder and popular dating platform Ok Cupid.Match Group’s stock plummeted by more than 17 percent as soon as the news was announced.