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08 Jan

“One in three marriages in the US start online,” CEO Mark Zuckerberg said in his presentation F8 this week.

“[But] today we haven’t even built any features to help people find partners,” he said.

Our best customers are those who have been referred by a friend or family member and this makes us very proud of our matchmaking services.Applying Carter’s concept of matching data between users on e Harmony, Facebook already has a huge trove of information about you, based on what you post and like and share.Facebook can therefore make its dating profile questions — and its need to rely on them — less heavy.(That format could also provide a good contrast to other sites like Tinder, which require you to swipe across many profiles to create shortlists of people who might match with you.) In hiring Carter, Facebook has picked up someone who has worked on relationships beyond those you forge through dating.Last year, his former employer e Harmony divested a business that Carter had developed called Elevated Careers, which was acquired by a startup called Candidate. Elevated Careers sounds a lot like a dating service, except with ’employer’ and ’employee’ replacing the two people looking for love, which reminds you just how similar the mechanics can be for any matching service (something Facebook must also realise).As your Professional Matchmaker, we are always discreet.Your personal information will never be shared without your consent.There are no blind dates or wild goose chases; with permission, comprehensive information is exchanged which can include a photo, a physical description and a list of interests and values.Your professional matchmaker will then speak to you personally describing the character and personality of your potential partner.Back in January, there was a brief mention of Carter doing work for Facebook, but at the time it was not known that he’d actually left e Harmony months before that.It seems that he’s only recently updated his profile with that information, coinciding with Facebook now finally making its dating intentions public.