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13 Jan

Nothing makes us happier than good sex, especially when it’s constant.

But as all men push dumb hard to maintain a healthy sex life, most wind up falling short because of their whack bed game and pickup skills.

Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.

My personal favorite: These pick-up lines are mostly sent by a third type of employee, “Matchmakers,” who send out opening messages en masse across every dating platform imaginable: Tinder, Bumble, match.com, POF, Luxy, and Seeking Arrangement, to name just a few.

“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.

, and are loaded with his personal insights into the primal female brain. “There’s no question about it,” reads one chapter, “women want to date the alpha male.

“Let her know what you want in a woman and make her explain why she fits those criteria.” “I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.

“I consider myself to be a marketer, a matchmaker, and a dating expert.” He lists the books he’s read that inform his methods: Malcolm Gladwell’s “Online dating takes effort, and effort equals time,” he continued.